What matters is that you put the person at the center of the problem you are trying to solve. What matters is that you have qualitative, quantitative and research data to develop your rational. What matters is that you do the right action at the right time to get to the right solution. What matters is that you are thoughtful and considerate about all of humanity in your solution.

What matters is that you solve a problem for another person and you do it in a way that shows you truly cared.

What doesn’t matter is what you call it. Design, design thinking, design process… the label doesn’t matter.

Do what matters.